Read your own homepage like a stranger would: does it tell you what the company does, or does it tell you what to do next? Most sites nail the first and skip the second entirely.
Explaining is passive — it assumes the reader will figure out the next step on their own. Selling means every section ends with a specific, single action: book the call, see the pricing, read the case. No page should leave the reader to invent their own next move.
If a visitor has to think about what to click, the copy already lost them.