“Broad enough to work for everyone” is the instinct behind most messaging that ends up working for no one. The wider the language, the less any one reader recognizes their own situation in it.
Specificity is what makes someone stop scrolling: a sentence that names their exact problem, in their words, reads as “this is for me” — even to people it wasn’t written for. Vague language reads as “this could be for anyone,” which nobody acts on.
Write for the one reader you know best, not the audience you’re hoping to reach. The audience finds itself in specific language faster than in broad language.