The rebrand gave the sales team a story that matched the quality of the installs; the paid-ads funnel gave that story somewhere to run at volume instead of waiting on the next referral; and the automation behind the funnel meant the growth in bookings didn’t turn into a growth in backlog. Three pillars, one client, one continuous engagement.
A photovoltaic installer that took brand, campaigns, and automation through one build
A regional photovoltaic installer with a brand nobody outside the team recognized, growth that depended entirely on referrals, and a back office drowning in manual paperwork.
Results at a glance
- +380%New customers (first 6 months)
- 28%Share from organic
- 406%Paid ROAS
- 38%Back-office time saved
Where they started
The installer's brand hadn't kept pace with its growth — quotes, proposals, and site documentation still ran on founder-era templates that looked like a subcontractor's, not a category leader. New business came from referrals alone, and every completed install still meant hours of manual admin: quoting, subsidy paperwork, scheduling, and follow-up, done by hand.
How b-foundry stepped in
b-foundry rebuilt the brand first — positioning, identity, and sales collateral that matched the scale of the installs going out (CORE). With a credible identity to sell, we built a paid-ads funnel to replace referral-only growth, from ad creative through to a booked consultation (GROWTH). Once that pipeline was generating consistent volume, we automated the office work behind it — quoting, subsidy paperwork, scheduling, and follow-up, end to end (EXCELLENCE).
The plan
- Brand positioning, identity, and sales collateral
- Paid-ads funnel from creative to booked consultation
- Automated quoting, subsidy paperwork, scheduling, and follow-up workflow
What changed
The same team that rebuilt the brand also built the funnel running on top of it, and the same data from that funnel now feeds the automation running behind it — one continuous build, not three vendors handed off in sequence.